The Advertising Standards Authority (ASA) have banned Heinz Beanz from showing their new advert on TV.
The ad shows viewers how to use one of Heinz Beanz’s tin cans as a drum, which has now been deemed unsafe for children.
“Learn the #CanSong” was the tagline used to encourage adults, teenagers and children to emulate the Anna Kendrick inspired song.
Nine viewers lodged complaints of unsafe practice to the ASA about the advert, with six of them believing it would be dangerous for children to replicate.
The ASA agreed, saying that given the speed at which the “Can Song” is played in the ad it was not always clear that the cans were knocked on “safe” surfaces each time.
“We considered that consumers encouraged to learn the Can Song were unlikely to be as proficient as the actors,” the watchdog said.
“In any case, particularly given the manoeuvres required, it might still be possible that mistakes could be made with an empty can, which might include a hand or fingers being inserted into an open tin, with the associated risk of cuts.”
Heinz have responded to the decision, a spokesperson said that they believe the “popular” ad didn’t create any safety risks. He continued: “Of course safety is our number one priority and our online tutorials also included tapping the can end as an extra precaution.
“Although we acknowledge the ASA decision the TV campaign is over and we have no plans to run it again.”
Watch the now-banned advert below.
YouTube: Heinz Bean Can Song – #cansong